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Springfords LLP blog

Some news, views and comments about everything and anything, relevant and irreverent.

Finding Your Niche

09 May 2016

If two sisters can successfully run a business solely devoted to romance novels, then there’s a future for your niche marketing idea too.

Differentiation is what all the business gurus call it.  Finding yourself is how the rest of us probably understand it.  If you’ve got a burning ambition to be in business with an idea that’s just uniquely you, then, with all the right ingredients you could very well be about to embark on the niche market road to success.

At Springfords we like to think we’re just a little bit different in our approach.  It’s what makes us stand out from the crowd.  We’ll happily lend an ear to your ideas, and take care of all those things that need to be taken care of, like all that back office accounting stuff that gets in the way of you getting on with your big idea.

We recently saw a report from the United States that made us think why has no one else done that?  With the popularity of romance novels by far the biggest sector in the book market, it must surely have only been a matter of time before a speciality book shop came along.  Sure enough, two sisters have duly opened The Ripped Bodice in Los Angeles, where strong arms embrace softly yielding bodies at the turn of every page.

We take our hats off to the sisters Bea and Leah Koch.  No half-baked cup cakes are these businesswomen.  To get the start up finance, they crowd funded from their eventual customers, who are now crossing their threshold to see how their investment is coming along and helping make the business thrive. 

It’s hard work, but they’re living their dream, even if they’ve not had prince charming walk in just yet, accompanied by his equally handsome brother (King Charming probably).  Well, if they’d asked us about PR, we’d have suggested they should have invited them to the  opening launch party.

There have been all sorts of speciality books shops before.  This store with the motto "smart girls read romance" is a first though, and looks to have found the niche that makes niches work.  Not only is it a commercial going concern, it’s a place where people can do more than just buy the product.  Customers drop in to meet and talk about their passion for passion in literature too, knowing they’re among fellow enthusiasts.

In Scotland, Edinburgh has been a hotbed of catering for niche markets in the past, with businesses devoted to sci fi, comic and historic maps all among the literary canon of this city of letters.  There’s never actually been a shop called ‘city of letters’ by the way, so get in there.

Finding your niche is a bit like finding your soulmate and love of your life all rolled into one.  Well, something like that.  When the idea clicks, you’re just caught up in the excitement.  So, while you’re head over heels, let someone who’s not so emotionally invested take a look and help keep your feet on the ground while you reach for the sky.


Whether it’s Socks4Cats or The All Things 70s Glam Rock Shop, let your young heart run free but your old business head rule the roost when you set your life’s ambition up as a commercial enterprise.

Springfords can be your knight in shining armour, or your platformed-heeled rock god.  Whatever it takes, basically.  We know what makes business tick, and will do all we can to give you the right advice to make sure you have a happy ending.  It’s just probably best to come up with your own name ideas though. 


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springfords blog

Some news, views and comments about everything and anything, relevant and irreverent.

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