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Client Profile - Heart of Scotland Tours

20 April 2015

The journey began in 2001 when the original 14-seater Wee Red Bus hit the road offering value-for-money guided tours of Scotland.  Since then Heart of Scotland Tours has become one of the most trusted names in the Edinburgh tour industry.

The company was one of the first to achieve a 5-star rating by Visit Scotland and has literally pushed touring boundaries with new routes and ideas always to the fore.  For example, they were the first Edinburgh-based tour company to cross the border and visit Alnwick Castle after release of the hugely successful Harry Potter films.  A day trip to Hadrian’s Wall has also been a great success and is still one of the company’s most popular day tours.  It’s the iconic Highlands that remain the big draw for most visitors though!

With an eye-catching timetable of day trips and overnight excursions, Heart of Scotland Tours also organise bespoke tours, for which a trusted network of sub-contractors is vital.  As Scottish tourism continues to flourish Director Nick Roche said “Traditional markets such as North America and Germany have always been strong but emerging markets such as China are vital for the future of the industry and our route development.  Edinburgh and Scotland is a hugely popular destination and we relish being part of the visitor vacation experience “.

The Heart of Scotland Tours fleet now consists of 6 x 16 seaters (the famous Wee Red Buses) with exciting plans to continue exploring new tour routes and to purchase more vehicles.  After a period using slightly larger coaches they are now focussed on small groups of 16, wherever possible maximizing yield from commission-free online bookings.

Heart of Scotland Tours and Springfords have been working together successfully for 5 years, during which time the company has been supported by a dedicated partner and account manager through a period of significant growth.  Nick Roche said “ Springfords have been great.  Carol and her team have kept us on-track right from the start”.

With a dedicated and growing team of driver/guides, a strong brand and an unwavering focus on quality of experience, the future looks good for Heart of Scotland Tours.  For more information visit the Heart of Scotland Tours website.

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